Entities need to be concerned about Community

By B S Ranganath

Let's remember, when we buy a soap paying ₹30, only ₹10 worth of its utility benefit reaches us and the rest goes for its publicity. Obvious since entities shell down heavily towards short lived ads in Print Media and TV to promote their products. Such a publicity, to be repeated, becomes inevitable to the entities since they need to place their products atop the ones by contemporaries.

Don't you think there are ways to cut down on MRP of products and increase the community benefit?

Entities need to look at Bloggers and YouTubers who accept only a nominal fee for their effort which is never short lived. It's no doubt difficult for entities to get rid of the age old dependence on advertising in Print Media and TV, but their concern for community must be a priority. Once they react positively to that concern, there won't be a wonder, the first cited soap will be sold @ ₹20 instead of ₹30!

It's possible since the browser of Google's standing provided Bloggers and YouTubers a stubborn platform to work and relieved the worry of unemployment to an extent, across the globe! Blogposts and YouTube videos remain accessible for ever, and deletion of those is purely in the hands of the compiler. As such, repetition of long and costly ads in the media need not have to be the regular feature for the entities.

Opinion

[31/03/'24, 16:09hrs] K J Nagaraj, Senior Journalist, Bengaluru: Suggestion needs further study.

[01/04/'24, 07:21hrs] B S Ranganath: Thanks for your opinion. You can now see a few important words added to text material of the article.

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[31/03/'24, 11:27hrs] A D Nagpurkar, Founder of Prism Publications, Mumbai: Nice 👌

[01/04/'24, 07:29hrs] B S Ranganath: Thanks Sir. Is there a particular situation based on which you've passed your invaluable opinion?

[01/04/'24, 07:39hrs] A D Nagpurkar: Media is well explained. Pointing out the costs and comparative saving is a good idea. I have a question on the ‘reach’, which they can get in this media. For some services it could be useful, but what about consumer products.

[01/04/'24, 07:51hrs] B S Ranganath: Hopefully there's a better reach, as my stint as a blogger is more than a decade.

My focus is particularly on consumer products.

[01/04//'24, 08:18hrs] A D Nagpurkar: Yes true a decade long, but how many visit and they need to come to the blog. For consumer products, the media like newspapers and TV are reaching public at large and they are timed to flash, when the spectators are anxious to see something important to them. Makes a different impact. I am making a loud analysis.

[01/04/'24, 11:31hrs] B S Ranganath: Innovation so far has brought us up to the level of not depending on print media as much as it used to be a decade ago.

Even the viewer base of TV Serials is shrinking, since there's enormous pace of increase in the # of educative YouTube videos.

These are enough to remind us that the future days will bring an unprecedented viewership to both blogs and YouTube videos.

[01/04, 12:01] A D Nagpurkar: Yes that I am sure too.  It’s digital world. It’s a transformation that we are helping in. It’s working.  I only sounded you on specific point.  Best work you have been doing.  Great 👌👌👍

[01/04, 12:51] B S Ranganath: Thank you Sir.